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| Lakme Fashion Week |
Some of our findings about the Fashion Weeks held in India are:
- Getting a slot at a fashion week requires many other things than just merit. It helps to have good connections. Surprising? Someone said it is all a bit like the BCCI. Also, the leading names a designer gets—either to walk the ramp, or to just show the face in the front rows—the easier it is.
- The Delhi Vs Mumbai catfight plays out here as well. Delhi’s Wills India Fashion Week beats Mumbai’s Lakme India Fashion Week comprehensively in terms of business. The bigger designers, the non-Bollywood ones, thumb their noses at superficial Mumbai and stick to the capital, attracting the prized buyers. But nobody can do Bollywood better than Mumbai. So if you want to see bollywood stars on the ramp—and therefore in newspapers and glossies—Mumbai is where the action is.
- Ever wondered who buys the outlandish garments you see on ramps? There are some, of course, who want that exact lehenga which Katrina Kaif wore. But, generally, what’s strutted on ramps are worked-up versions of the designers’ creations. Leaner interpretations are kept for serious buyers.
- Afterparties are big, with the who’s who hob-nobbing over deals and insider goss.
- If new designers can’t afford a slot by themselves, they share it with another designer. But, it looks, the biggies don’t even need to pay for their slots sometimes—they just need to show up with their collection. Some even get sponsorship. So, while a newbie is scraping together money for the show (and rope in a TV actor as showstopper), a veteran glides through with lot more ease.
- Given all the craze around fashion weeks, how much money do they typically make? No one’s telling. There aren’t really that many foreign buyers. And there will always be that one designer who will claim deals worth Rs 30 crore (no way to verify it, of course), pushing others to mutter reluctantly about similar success.
- And all this for a grand 15 (to 18) minutes of fame to showcase a collection. But it’s enough for 36 to 48 items. That means about 3 items a minute. Too little? No one wants to look at any outfit for longer than that.
